. Krauss argues that for art to be meaningful, it must work within a set of constraints—it must have "rules" that the artist can follow or break.
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Her 1999 essay is often studied in tandem with her short book (2000). Here, she positions the work of Belgian artist Marcel Broodthaers as a primary example of the self-differing, heterogeneous medium. Broodthaers's work—which spanned film, poetry, books, and the creation of fictional museums—could not be contained by a single material support, but it possessed a rigorous internal coherence. rosalind krauss reinventing the medium pdf
Why "Reinventing the Medium" Matters in the AI and Digital Era
To appreciate “Reinventing the Medium,” one must first understand the state of art theory it was reacting against. Her 1999 essay is often studied in tandem
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Krauss positions her argument as a direct but nuanced response to Clement Greenberg. She is considered a lifelong critic of his, yet still haunted by his notion of the medium. Her key revision is to redefine what gives a medium its "specificity." Why "Reinventing the Medium" Matters in the AI
To understand the essay, we have to go back to the modernist ideal. For decades, critics like Clement Greenberg argued that the value of a painting lay in its "specificity"—flatness, the shape of the canvas, the properties of the paint. Sculpture was about volume and mass.
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